SIGNAL.
Sales intelligence for cybersecurity sales teams.
Built for the people selling the security stack, not the people running it. SIGNAL surfaces account-level intent, exposure signals, tool-stack telemetry, and decision-maker movement on the accounts a cyber-vendor sales team is working — so the next outreach lands when the prospect actually needs it.
What SIGNAL does
Account intent & trigger signals
SIGNAL monitors a defined account list for cyber-vertical-specific triggers — breach disclosures, regulatory enforcement actions, executive hires in security roles, M&A activity, infrastructure shifts, public incident reports, tool-stack additions, and budget signals from filings and earnings calls. Each trigger is scored, dated, and attached to the account, so a sales team knows what changed and when.
Tool-stack and exposure telemetry
For each tracked account, SIGNAL maintains a current read on the security tools and infrastructure in production — derived from open and gray-market sources, not from a vendor's purchase history database. The point isn't to inventory the buyer's stack for its own sake; the point is to know what would actually displace, complement, or upgrade today.
Decision-maker mapping
Who in the org owns the budget. Who reports to whom. Who's new, who's leaving, who just got promoted into a buying seat. Maintained against the same public-record and inferred-relationship signals that staff turnover normally hides from CRM data.
Prospect identification
Beyond named-account work, SIGNAL surfaces accounts that aren't yet on the list — firms whose telemetry suggests they're in-market for a particular category in the cyber stack, before they've reached out to anyone. A sales team that wants reach beyond its TAM uses SIGNAL to find the accounts whose current state predicts an active buying conversation.
What SIGNAL is not
SIGNAL is not a generic firmographic feed. It does not compete with ZoomInfo, LinkedIn Sales Navigator, or 6sense. It runs vertical-specific intelligence for cybersecurity sales — meaning the signals it tracks are the ones a cyber-vendor sales team actually cares about, and the noise of irrelevant firmographic data is excluded by design.
Who it's built for
If you sell into security buyers, SIGNAL is built for your team.
- Account executives working named-account lists at cyber vendors — endpoint, SIEM, identity, network, GRC, IR, MDR, anything in the stack.
- Sales development reps qualifying inbound or running outbound on cyber-specific buyer personas.
- Regional VPs and sales leaders who need a forecast view of which accounts in their territory are heating up.
- Sales operations teams building cyber-vertical motions that don't have the right data infrastructure inside their CRM.
- Channel and MSSP partners running multi-vendor cyber sales motions that need account intelligence across a portfolio of products.
Engagement
SIGNAL is available as a subscription, a per-account research engagement, or under license for in-house deployment by qualified cyber-vendor sales orgs.